How we work
Marketing and Promotion
the decision making process, increases the accuracy and compliance of data and is reflected positively on return on investment.
In Yemen Hormone we totally know how to promote and how to make a demand for the product.
Marketing is managed and supervised by a scientific office and marketing department which are responsible for achieving targets.
Generally, Yemen Hormone performs according the following marketing
1- Make marketing research for the targeted products.
2- Officially registering these products in Yemen at Supreme Board of Drugs)
3- Our Medical reps team then exposed to extensive product's Knowledge in
addition to the usual professional selling skills
4- for new products, marketing campaign is then established starting with launching the targeted product with symposium, doctors group meeting, and regular calls & visits by our medical reps.
Our well-trained medical representative’s job is to promote products to health
care professionals, doctors and specialists with their different classes
and majors all over Yemen in order to have products prescribed to their patients.
5- We usually sponsor, hold and organize many different promotional materials provided by the pharmaceutical companies we represent.
6- Yemen Hormone has an appropriate number of medical reps divided in our branches. All teams in the branches are managed by the scientific office and marketing department in the head office in Sana’a.
Yemen Hormone has Excellent marketing team with products line specialty. This team designs and monitors the marketing and promotional activities plan with continuous development and update .
At Yemen Hormone we strictly promote our products in accordance with the applicable rules and regulations approved by the Supreme Board of Drugs and Medical Devices (SBDMA-YEMEN), and the companies we represent.